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The Challenge

Digitalization in healthcare

IBM iX has a new unit that offers solutions for digitalization in the healthcare sector. They were looking for a way to present all aspects while keeping the human element at the center.

The Solution

The idea wasn’t simply to use the usual stereotypical medical images in a PowerPoint presentation, but to transform the entire unit into a medical artwork, featuring an interactive sculpture and a large wall design.

IBM_iX_WEB_woman
IBM_iX_WEB_thermo
IBM_iX_WEB_mouth
IBM_iX_WEB_key_key
IBM_iX_WEB_hand
IBM_iX_WEB_fist
IBM_iX_WEB_face
IBM_iX_WEB_cube
Buttons_IBMiX
IBM_ix_Skulptur_01
IBM_ix_Skulptur_01

The Result

A visible everyday mindset. 

IBM iX Health was just an abstract idea and an empty space – yet to be filled with life at the grand opening ceremony. This interior design not only created a unique atmosphere and conveyed a clear message – it motivates employees every day and provides a setting for symposia and workshops.