© 2022. All rights reserved.

The Challenge

People Planet Progress Strategy 2030

EU regulations such as the EU taxonomy, stricter successors to the German Energy Saving Ordinance (GEG), and CO₂ pricing effectively make sustainable building mandatory – even for corporations like STRABAG. In the medium term, this means greater market share, but in the short term, it represents a huge transformation for the 86,000 employees and economic challenges. How can they be motivated to adapt?

The Solution

People are willing to make extraordinary efforts when they experience their work as part of a larger, meaningful context.That’s why this promotional video doesn’t focus on the to-do list, but on the overarching goal: sustainable building for a new era.

The Result

86.000 people - united behind one idea.

The film, with its bold, confident visuals, was the star of the events on the topic and perfectly resonated with the employees. It continues to be used and has been translated into four languages.