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The Challenge

Strategy Roadmap Number ONE

BMW is facing one of the biggest transformations in its history – a challenge for all employees and a vast step into the unknown. How do you involve employees worldwode in this transformation process from the very beginning?

The Solution

BMW has repeatedly emerged stronger from major societal and econimical changes. We wanted to tell this story and involve our employees by having them contribute their ideas and wishes for the future on a huge big picture throughout workhops all over the World. 

8m wide, 5 storylines, 78 illustrations

The Result

An entire workforce behind ONE idea.

The Number ONE Roadmap toured all major BMW locations and served as the starting point for numerous discussions. Over 12,000 employee comments and ideas were collected and used to further optimize the Number ONE roadmap.