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2030 Sustainability Program
Employees were facing a major challenge: delivering on ambitious sustainability targets by 2030. Many perceived these goals as an additional, almost impossible burden — on top of the ongoing pressure to keep the company competitive.
In reality, the company had already achieved far more than most employees were aware of. However, despite multiple presentations and communications, this message failed to resonate internally.
The first step was to show employees that they were already on the right path — and that significant progress had been made. Most importantly, this needed to be something they could experience themselves, directly at their workplace. We created an interactive web experience within the intranet where employees could explore 22 sustainability initiatives that had already been implemented.
A sustainable success
More than two thirds of all employees completed the experience — many of them multiple times. Beyond the factual learning effect, the project generated highly positive emotional feedback:
