The Challenge
Journey to sustainability
Plastic toys are under criticism. That’s why we wanted to show our employees and partners that we understood and are ready to embark on a new sustainable future – without losing our identity.
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The Solution
Instead of resorting to the usual „we are going green“ stereotype, we made the heroes those who are at the heart of every Playmobil employee: the toy figures. They embark on a challenging but rewarding journey into a green future – across a wonderful, wild natural garden. They do this for the future of our children, representing all Playmobil employees.
The Result
A good start to an adventurous journey
The film gave employees courage and renewed confidence in the company’s future. It was shown on multiple toy fairs europewide and signaled to the outside world that Playmobil is ready to embark on a sustainable future.
