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Auditing is a complex, highly data-driven process – now fully digitalized with KPMG’s new Auditing System Clara. We not only needed to explain how it works, but also make it clear that the human factor remains crucial. Also we needed to reassure the clients that the process is fully transparent at all stages
Data packets are often presented in a highly technological way. We deliberately went in the opposite direction and depicted the data as colorful balls moving along a marble run. This playful analogy makes a highly complex topic more accessible and lightens the overall tone.
The film was very successful in internal training sessions and was used in hundreds of customer meetings. It was an absolute time-saver and contributed significantly to the successful introduction and promotion of the new Clara audit system.
